One Mayfair

Clearsilver goes to… Blush 15!

National breast cancer support charity, The Haven, chose the 1st October – the first day of Breast Cancer Awareness Month –  to host Blush 15. It’s always one of the highlights of the charity’s fundraising year, and this year it coincided with Gift Aid’s 25th birthday. Hopefully Gift Aid will apply to much of the money raised at Blush, optimising the charity’s income and enabling the Haven to deliver more services to breast cancer sufferers.

Blush is an annual event that attracts a loyal, high net worth following. This years event took place at One Mayfair, a former Church dating from 1825, and now a landmark London event space.

Most charities choose to run a series of different events each year – offering supporters the opportunity to get involved in a way that suits them, whether that’s sport, travel, adventure challenges or baking, bring and buy or more community focused activities. The ‘Charity Ball’ season has been in full swing for years, and continues to feature in many charities’ events calendar.

Blush 15 didn’t disappoint – it was a super-sparkling evening. With sharp suits and party dresses the order of the day, the evening gave supporters of The Haven the opportunity to meet and compare stories and make new connections. In just five packed hours, the Haven raised almost £160,000. And at the same time, the charity will have gained new supporters, raised awareness and has – we already know – secured the on-going support of sponsor Aviva.

Even the raffle tickets fit the glamorous theme, with jewellery designer Alex Monroe creating a beautiful bespoke bracelet for Blush 15 in place of your usual paper ticket…

Alex Monroe

Amongst the guests we met the stunning Bond girl Jane Seymour (a truly glamorous star), Lord and Lady Coe, and Lord and Lady Brocket who all supported happily and generously; and with Natalie Pinkman directing the running order all went according to plan.

Jane Seymour Jane Seymour

3 - Lord and Lady Brocket

Lord and Lady Brocket

Lord and Lady Coe

Lord and Lady Coe

Natalie Pinkham

Natalie Pinkham

It can be difficult to evaluate the best event schedule for any charity, with so may organized marathons, bike rides, triathlons and more.

In 2013 Just Giving and the Active Network published the Event Fundraising Monitor, which identified that the number of fundraising events has increased seven-fold since 2007. At the same time participation in fundraising events is up with an increase of 8%. So, more people are taking part in many more events – that’s got to be good news for the country’s charity sector.

For more information, take a look at:

http://www.fundraising.co.uk/2015/10/01/gift-aid-is-25-today-and-has-generated-over-60-billion/

http://pages.justgiving.com/causes-resources-eventfundraisingmonitor

 

Follow Louise on Twitter @Loui28

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Louise Leach

Director

Louise began her career in brand management and consumer planning at Pedigree Petfoods (Mars GB), where she developed the strategic marketing and brand communications skills she brings to all our clients’ business. She went on to become the first female board director at Poulter Advertising, and won The Grocer’s Best New Product for Fox’s Classic. She recently completed the IDM’s Diploma in Strategic & Digital Marketing, and chairs the Marketing Society’s North of England region: she’s also on the board of Leeds Enterprise Action Programme (LEAP), and a leading light in Downhill Only (DHO), Britain’s oldest ski club.

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