Digital media is becoming an increasingly more prominent aspect of people’s everyday lives. Since January 2015, there has been a 10% increase in social media users, meaning that there are now 2.31 billion social media users worldwide.
For all the media savvy individuals, it’s important (and interesting) to know the digital media trends outlined for 2016…
Convenience has always been a leading factor for consumers and wearable technology, such as smart watches and fitness trackers are the epitome of this. They remove the need to carry your phone or laptop around to get information and still provide the majority of resources and apps of the other devices.
Although wearable technology will peak a lot of interest, it will be a long time before it can be seen replacing smart phones or other hand-held devices. With billions of people now so attached to and reliant on their smart phones, these devices are not in the market as competition, but are there as an exciting new addition.
Brands and social media
Gone (or kind of gone) are the days of traditional media advertising such as TV ads, leaflets, and radio to find out about a business or brand and any news they may have. To make sure they’re kept relevant, brands are starting to use the newer social media platforms such as Snapchat, Instagram, and Pinterest.
This year, brands will increasingly appear on these platforms as a tool for promoting themselves, new products/services, events etc. By doing this they are likely to see growing levels of engagement from their customers and also a rise in the number of new customers.
Platforms such as Pinterest, and Businesses on Messenger, the new addition to Facebook which will be launched this year, are going to be used to create higher levels of direct communication between a business and their customers. This should bring greater customer interest and loyalty.
This year, consumers will see a dramatic decrease in the amount of ads they see online. Consumers are being bombarded with online advertisements that they simply don’t want to see. More often than not, this results in an ad blocker being downloaded, sometimes even at a cost. Businesses are starting to become more aware of this fact and are realising they are wasting huge amounts of money from their budgets on advertisements that no one wants to see.
There will inevitably be new media platforms, marketing tools, and technology popping up and enhancing consumers’ everyday lives throughout the year. We look forward to seeing what other trends appear from the digital world in 2016.