During the first half of 2015, many new and inspiring trends in design have surfaced. In this post, I take you through my personal favourites in both print and web design, to give you an insight into what’s hot and what’s not.
1. Flat design is in, and realistic is out.
Gone are the use of shadows and textures, and in their place are bold colours with minimal detail. A great example of this can be seen in the new IOS design. Brands have been dropping their logos back to one colour to create something that feels more modern, legible and timeless. Only this week BMW mini launched their updated logo which aims to reiterate a “focus on the essential”.
2. Increasing emphasis on typeface.
Type is becoming increasingly important in creating designs that are simple and elegant. Hand drawing the typeface has also become very popular as it makes designs feel bespoke and handmade giving the work a human touch to create an emotional connection with your audience. Typographers have the freedom to do anything when it comes to designing typefaces with rules being broken left right and centre. Typography has become experimental, moving away from the constrictions that the twenty-six letter alphabet holds.
3. Parallax scrolling.
In the world of web design, parallax scrolling has become hugely popular. The term is derived from the Greek word parallaxis, meaning alteration. This is where the background of the website moves at a slower rate than the foreground to create a sense of depth. All of the content is on one continual page to generate movement as you scroll.
4. Heavy photography and modular stacking.
Another popular feature of web design is heavy use of photography, that stretches the entire width of a website – usually with opacity overlays and sliding banners to accompany them. In addition to this, modular stacking of content is a popular way of organising information, as it lends itself very well to being converted to mobile and responsive websites.
Hopefully these trends will help to inspire creativity in your work. Happy designing!