You batter sit down for this one…
Pancake Day is always a hot topic of conversation, the battle of savoury VS sweet comes around once a year and here at Clearsilver we are no exception to that.
I’m a huge savoury fan, pass me the ham and cheese over the treacle any day, but what do our clients think? We asked what tickled their fancy in the pancake world…
It seems the place to be for the perfect pancake is in the Netherlands, our client at Salcura, Claudia, has introduced us to the ‘pannekoeken’. “My favourite, which is a classic in the Netherlands, is with thin bacon, Dutch cheese slices and a special type of syrup, which is thicker than maple syrup.” Combining sweet and savoury, the perfect combo and one we will absolutely be trying out.
From the Netherlands to Asia, David from Leeds City Council has recently enjoyed a curried pancake with chana dhal on, which he’s branded “a taste sensation!”. Its a long way from your sugar and lemon and we are certainly intrigued.
The team at Yorkshire Vets Shadwell and Breast Cancer Haven were all on the sweet bus, a combination of classics with lemon & sugar, treacle and of course, the pancake favourite, Nutella.
Fact: Nutella’s 2017 Pancake Day campaign helped them grow sales by 31%, Nutella, with the support of a £1m media investment, have brought their ‘Pancakes Love Nutella’ campaign out again this year, introducing a new jar especially for the occasion. “People link this day with Nutella spread and we are confident that we will see a similar rise in sales this year.” – Levi Boorer, customer development director at Ferrero. Who isn’t obsessed with Nutella these days?
Victoria, head of PR here at Clearsilver, will vouch for the Nutella craze, her favourite topping is Nutella and strawberries – another one for the sweet side.
We’ve been researching some alternatives this year and have discovered Sue Quinn’s ‘Posh Pancakes’, quite the revelation. The chicken, chilli and basil pancake wrap is surely enough to turn any sweet lover in to a savoury fan?
So, will you be sticking to what you know today, or ‘mixing’ it up? We’d love to know. Tweet us your snaps, and have a flippin’ fantastic Pancake Day.