Digital trends to watch out for in 2016

Digital media is becoming an increasingly more prominent aspect of people’s everyday lives. Since January 2015, there has been a 10% increase in social media users, meaning that there are now 2.31 billion social media users worldwide.

For all the media savvy individuals, it’s important (and interesting) to know the digital media trends outlined for 2016…

 

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What’s the story with Leeds Libraries?

This month has seen the launch of Clearsilver’s new marketing campaign for Leeds Libraries, a great piece of business that we pitched for earlier in the year.

Our brief was to engage with adults in the Leeds area, to raise awareness of the services available throughout Leeds Libraries, drive online and social engagement, and increase downloads of the Leeds Libraries app.

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Revisiting some of the UK’s most iconic ad campaigns

Last week, I finally got round to watching the last series of Mad Men.

It got me thinking about an exhibition that I recently attended, featuring advertising agency Collett Dickenson Pearce (CDP) – the UK’s answer to the famous fictional agency featured in the Mad Men series. The exhibition, held at Leeds College of Art, paid homage to the D&AD’s most-awarded agency of all time, with a retrospective look back at some of their finest work.

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