Digital trends to watch out for in 2016

Digital media is becoming an increasingly more prominent aspect of people’s everyday lives. Since January 2015, there has been a 10% increase in social media users, meaning that there are now 2.31 billion social media users worldwide.

For all the media savvy individuals, it’s important (and interesting) to know the digital media trends outlined for 2016…

 

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A new formation for Yorkshire Sport

For the past few months, we’ve been working hard on a new brand identity for the newly formed Yorkshire Sport Foundation. Yorkshire Sport Foundation is responsible for West Yorkshire Sport and South Yorkshire Sport, 2 of the 45 county sport partnerships in England.

The main function of a county sport partnership is to encourage more people to take part in sport, and harness the positive impact that it makes on health, communities, and lives.

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Hashtag your way to the top

Since launching in 2010, Instagram has fast become one of the most popular social media platforms. With over 400 million monthly users, it’s clear to see why so many global companies have opted to use it as a primary way to communicate with their target audience. According to a recent survey, 85% of the Top 100 Brands use Instagram, with 57% of top brand marketers averaging at least one Instagram post per week.

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