St. George’s Crypt | Press and Media Campaign

Introduction

A well-known homeless charity based in Leeds, St. George’s Crypt chose Clearsilver to pull together a communications campaign to raise awareness of the charity and position it amongst the country’s most renowned homeless charities.

Objectives

• Create a comprehensive portfolio of media activity to promote the Crypt’s calendar of events
• Increase awareness both regionally and nationally
• Create positive partnerships between a broad range of organisations
• Generate new supporters for St George’s Crypt and reinvigorate donations from existing/ past supporters
• Promote St George’s Crypt events and activities in advance
• Generate positive media coverage at all times, in both regional and national media
• Continuously present St George’s Crypt as a trusted, deserving charity
• Promote the ‘localness’ of St George’s Crypt at all times and to all audiences
• Promote the calendar of events and individual occasions as required and to the specific target audience

Implementation

• Clearsilver developed a press campaign that covered all the activities and news from St. George’s Crypt.
• The development of regular press releases and features for regional, national, and charity press increased coverage across a broad selection of media.
• Clearsilver helped St. Georges Crypt plan and develop numerous events including:
  • Thank you event for major sponsor – Pret A Manger
  • Visit of the Duke of Gloucester
  • Placement visit of Shipley MP Philip Davies
  • Day filming with BBC Politics

Results

• St Georges Crypt have enjoyed a vast pick up from a broad range of media including regional, national and broadcast (the BBC, Calendar and numerous national and regional radio programmes),
• Clearsilver have achieved over £101,500 worth of positive media coverage in only a matter of months for the charity.
• Clearsilver have also helped St. George’s Crypt further develop working relationships with partners Barclays, Yorkshire Bank and sandwich giants Prêt A Manger.

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