A smoking success 5/11/2007

Working with premium Yorkshire Smokehouse, Bleiker’s, Clearsilver have embarked on a PR campaign designed to boost Christmas sales. Since starting the campaign in September 2007, Clearsilver’s trade and consumer PR campaign on behalf of Bleiker’s has seen some great success – Appearing everywhere from highly regarded trade publication The Grocer right through to Yorkshire regionals, Food and Lifestyle glossies such as Olive, Fresh and Bella and most recently Clearsilver have secured award-wining Beiker’s coverage in the Sunday Times Style, the Daily Mail and numerous online forums.

The campaign truly is, and looks to continue to be, a real smoking success due to the various elements and planning that Clearsilver have put in place to drive Bleiker’s awareness. Using a variety of press releases, product drops, competitions and pure and simple word of mouth, Bleiker’s look set to become a big name in the smoked fish market.

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