The launch, organized in association with Beauty4Media, took place at cool Notting Hill watering hole, Portobello Star, where guests were treated to French Martinis and a mouthwatering range of canapés, whilst they sampled these gorgeous new sunless tanning products.
SoBronze is a sunless self-tanning and bronzing system for the body and face that creates perfect, natural-looking tan shades. It has been introduced to the UK by the distributors of skin, hair and body care ranges, Hempz. Guests at the launch had the opportunity to play with the Hempz hair, body and skin products, taking home lots of lovely samples of these as well as the SoBronze range.
The launch attracted over 120 guests, including beauty journalists from the Daily Telegraph, Maverick TV, GMTV, elle.com, Independent on Sunday as well as models and industry faces.
Designed for all skin tones and types, the four SoBronze products contain an exclusively, naturally derived Tri-Nutrient Enriched Bronzing Blend of key antioxidant Vitamins A, C and E conditioners for healthier-looking skin with a radiant, golden glow. All SoBronze formulas are made from the highest quality ingredients, are paraben-free and have a light, fresh fragrance.
Clearsilver, who already look after the UK and European PR for Hempz, will be responsible for the UK trade and consumer PR for SoBronze.
Read more about Clearsilver and Hempz
