Clearsilver wins research project 5/11/2007

Clearsilver will be working with leading global operator in coaster design and manufacture The Katz Group to develop a market research project. The research is design to help understand current perception and usage of coasters as an advertising medium amongst consumers, but also to measure recall of attitudes towards coaster advertising in a specific test case – using both regular and high added value coasters.

This significant study follows on from earlier bench marking work and will be conducted here in the UK prior to a pan-European roll out in 2008.

Working with industry partners InBev and Mitchells and Butlers (M&B), Clearsilver are handling a complex assessment of the impact of coasters on the extension of brand advertising messages for key brands on coasters in a selection of differnt outlets and locations.

As well as creating specific coaster designs for this research study, promotional websites have also been created to assess the drive to web and alternative data collection techniques.

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