Tapping into Public Conscience – A Selling Tool Worth Having! 10/04/2008

These days, conscience itself has become a selling point for any given organisation, and many companies have come to believe that hurting the environment or people is, in the long run, a bad business plan.

According to a recent survey done for CSR Europe, a business group that encourages social responsibility, 70 percent of European consumers say that a company’s commitment to social responsibility is important when buying a product or service, and 1 in 5 would be willing to pay more for products that are socially and environmentally responsible.

Acting in a socially responsible way is something companies and organisations have had hammered into them over the past months, with media focus on global warming and the scrutiny of various ‘green’ policies has really concentrated the publics attention on how companies and indeed themselves can contribute toward reducing carbon emission.

Because of all this, environmental responsibility is a marketing tool that is becoming more and more valuable and it’s important to make sure your agency is maximising their ability to show your business in a favourable light to public perception.

That’s why we offer all our clients the opportunity to have us to draft a CSR report for them, a tool which although not mandatory or standardised, is great to issue following thie flurry of public demand.

Recently we made sure our client The Katz Group (The worlds leader in coaster design and manufacturer) were recognised as being at the forefront of Corporate Social responsibility by marketing their involvement in an exclusive ecologically sustainable forestry programme, which sees the Group use only managed forests with strict re-planting processes in place. Over and above this, The Katz Group are venturing into a high quality testing programme which will lead to a certificate from the ISEGA later this month.

We suggest in all our brand proposals to our clients to use recycled and recyclable paper wherever feasible and relevant, our latest Community Interest Client, Create, has taken this on board and are using recycled and recyclable paper for all their marketing collateral.

Not to be left behind, here at Clearsilver we use recycled paper for all our stationary and take great care not to print uneccesary emails. This, teamed with recycling all our ink cartridges and paper waste makes us an agency who practises what we preach. We will be looking at further green measures in 2008, including power supply and water utilisation.

So remember, organisations which do not start planning for the time when CO2 reporting is commonplace and fail to trail reporting systems should be aware that in time they will certainly struggle to keep up with competitors.

To see how Clearsilver can market your company as socially responsible just drop an email to Louise or Amy on or alternatively give us a call on 0113 307 5900.

We look forward to hearing from you!

Back to main Latest News page »