Our challenge was to promote the 'British-ness' of Grampian's bacon range to 2,000 ASDA employees
Supported by consumer press advertising, Clearsilver designed, co-ordinated and managed a British Bacon event at ASDA's Head office to promote this great British meat.
Using a local award winning chef, over 1,000 Bacon Butties were cooked and served to employees as they arrived to work.
The British theme continued throughout the day and included a competition to ride on 'Spinney the Pig'.
Results
Major product awareness shift amongst ASDA employees
Read more about Grampian Country Food Group