ASDA enlisted the help of Clearsilver to create the ASDA Summer Beauty Microsite, which linked from the ASDA.com home page
ASDA are
The nation's favourite grocery giant.
Design Brief
The site was going to be accessible for a specified period of time during which objectives of promoting various 'essential beauty' products were to be promoted and sold through a mixture of offers and discounts.
Anything else?
Clearsilver designed several main features for the site to drive traffic and allow user interaction. These included a holiday checklist, beauty, hair and skin product essentials, plus beauty tips with recommendations for products.
Results
The mechanics of this site delivered users an easy and accessible guide to the summer and for their summer look, allowing them to recreate this using easy tips and interesting offers.
During the live period between 27th June to 4th August 2008 the site had just under 13,000 visitors and over 29,000 page views.
Clearsilver delivered both an innovative and effective campaign for ASDA.com and our e-marketing team have become a firm favourite with them ever since.
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