At the forefront of innovative styling tools BaByliss PRO demand an on-going, fast-moving, multi-faceted campaign to capture the attention and respect of UK professional hairdressers
What do we do?
Our comprehensive approach involves working closely with editors to ensure BaByliss PRO is featured in all relevant articles, placed in the right hands and seen in the best places.
We work hard to ensure product launches receive maximum coverage and organise photoshoots that make the front cover. We also make sure that BaByliss PRO works with the right people, whether back stage at London Fashion Week, on film/video sets or at Salon International to help every hairdresser and hairdressing student in the UK understand how to get the best from their product.
Highlights
- April 2009 - HAIR magazine cover
- April 3rd 2009 - Hairdressers Journal - BaByliss PRO Forfex (professional barbering division) collection shoot featured
- February 2008 - InStyle Awards - winner of Best Tongs category for third consecutive year
- From Feb '08 - Feb '09 we have generated £659,525 worth of coverage
Read more about BaByliss PRO