Big Band V Factor

V-Factor, was an event hosted by The Variety Club, to find Yorkshire's best school Swing or Big Band and was attended by Rock legend Rick Wakeman

All proceeds from the evening went directly towards helping disabled and disadvantaged children in the Yorkshire region, providing items such as wheelchairs, sunshine coaches and play equipment.

Clearsilver designed an explosive and visually stunning brand identity for the Variety Club event, and created all print and online material in the run up to the event and during the event itself. Competing for crowds with Saturday night X-Factor, it was essential that the event branding stood out and got people excited about the event!

The night was a runaway success, with the special guest judges, bands, audience members and the Variety Club Yorkshire committee thrilled with the evening and the money raised. Using the brand identity developed by Clearsilver, the Variety Club plans to roll out the event across all their regions.