Cuisinart Cookware UK Launch

Cuisinart wanted a range of eye-catching promotional material and an editor grabbing pr launch for their new cookware collections

What we did...

Clearsilver organised and art directed a range of gorgeous new food images, which were then dropped into a suite of colourful, informative leaflets. The leaflets will be used in store as well as supporting the sales team.
Our PR team arranged face to face visits with all food, style and women’s consumer monthly titles and weekend supplements, delivering cookware samples accompanied by a Risotto alla Parmigiana goody bag.   Competitions and subs offers in leading titles were also secured.

Results

Press coverage has been secured in most monthly Christmas titles, which will hit the shelves October-December 2009 plus the new pages of influential magazines for September/October editions.