Design Council Direct Marketing Campaign

Building on our involvement with the hugely successful Designing Demand event held in Leeds in Sept.'08, the Design Council asked Clearsilver to create a new communication solution to re-engage with the target audience and generate renewed interest in their powerful business programme

Based on past experience we recommended a carefully targeted, bespoke direct mail campaign to remind the target audience about Designing Demand. We worked the campaign around a focused strapline – The Time is Now – and rolled it out in two stages:

  1. A warm-up e-newshot
  2. DM mailing with an innovative premium USB giveaway
  • Strategy & Planning