A government backed programme 'Designing Demand', utilised Clearsilver's expertise to promote the tangible benefits of how good Design in business improves bottom line performance
Aimed at SME intermediary organisations such as the CBI, Clearsilver worked closely with the Design Council over several months to plan and execute a major National Event to promote Designing Demand to key business informers. This included the compilation of targeted data, Email Marketing, traditional Direct Mail and premium promotional material leading up to the event.
The main event was supported by several regional events, all featuring premium exhibition graphics and impactful modular exhibition units to promote the Designing Demand programme.
Results
Over 150 key delegates attended the event and feedback was extremely positive
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