Engaging with customers for Wayfayrer

Clearsilver has been tasked with helping the UK’s number one outdoor food brand, Wayfayrer engage with retailers and customers through PR and new media.

Exhibiting at the Outdoor Trade Show, the brand was showcased and taste-tested by attending consumer and trade media and hundreds of industry insiders. Other activities will include developing a social media strategy for the brand and promoting sponsorship of expeditions, such as the Bear Grylls North West Passage expedition for which Wayfayrer provided food supplies in 2010.