Enrapture PR

The Clearsilver team created a high-impact press and blogger launch event at the Soho Sanctum hotel.

Journalists were given an in-depth technical and product briefing before being whisked off to the Enrapture Styling Suite where they were given a fabulous makeover.

With over 50 attending beauty editors, and an incredibly tenacious press office working away in the background, Enrapture graced the pages of almost every glossy magazine from its summer launch to the crucial Christmas party season.

The Enrapture PR launch was also supported by a successful consumer advertising campaign.

Highlights

• Three appearances in Hello alone
• Over 80 articles generated over 5 months
• Direct endorsement by Good Housekeeping, Harper’s Bazaar, Essentials, Company, Cosmopolitan
• PRV of over £750,000
• OTS of 50 million
• ROI of 34:1