Launch of Perfectemp Teakettle

Premium cookware brand Cuisinart has appointed Clearsilver to deliver the launch activity for their new PerfecTemp Teakettle, a pioneering product that uses a built-in temperature gauge, allowing the tea to retain the beneficial antioxidants which are often lost if the water is over-boiled.

A launch press release was sent out by our PR team to food and style press, ahead of a national launch event in June.