Leeds Loves Food, a partnership initiative between Marketing Leeds and Leeds City Centre Management, commissioned Clearsilver to create a suite of promotional materials to promote this July '09 event
What we did
In between licking our lips we created a Z-card leaflet containing a map to show what was happening and where, as well as highlighting some great festival offers. In addition we produced a 38-page brochure featuring recipes from participating bars and restaurants.
We even created an eye-catching advert to promote Leeds Loves Food on Headingley Cricket Ground’s new digital adboard during the Twenty20 Cup Match between Yorkshire Carnegie and Lancashire Lightning in early June – with less than 24 hours notice!
Results
The 38-page brochure was seen doubling as an autograph book by those watching top chef James Martin in action.
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