NHS 3-in-1 Cards

The NHS Leeds Sexual Health team tasked Clearsilver with creating and developing a strong visual identity for their new '3 in 1' service

Communicating to teenagers and young people, it was vital that the identity appealed to the demographic in an organic way, as well as effectively communicating what the message about what the service included. As part of Leeds Sexual Health’s ‘3 in 1’ campaign, the C-Card scheme provides young people with a free, easy and embarrassment-free way to obtain condoms.

Clearsilver created an innovative credit-card shaped piece of print, developing the Leeds Sexual Health brand identity into a C-Card sub-brand. The innovative design and production (featuring the unique C-curve die-cut) created instant appeal within the target demographic, which led to a high pick-up and use of the card with young people in the Leeds area.