St. Stephen's For Teens Brand Identity

Clearsilver assisted client St. Stephen's Shopping Centre in making the Queen's Centre for Oncology and Haematology Unit at Castle Hill Hospital their chosen charity for 2009

As well as facilitating meetings we designed a year of high impact, low cost fundraising activities to help buy leisure items for the teenage and young adult cancer patients at the Castle Hill Teenage Cancer Unit.

What did we do?

It was felt this new partnership needed its own identity to promote the fundraising activities to St. Stephen's shoppers, the media and visitors to Castle Hill Hospital.

The identity had to be eye catching, with an element of fun to reflect the personality of St. Stephen's and represent the young age demographic of the patients.

Anything else?

We gave time and resources to design the identity for the St. Stephen's for Teens charity partnership.

Results

The identity was launched in March 2009 and has been subsequently used on all PR materials, fundraising literature and the vital collection tins and buckets.

Tim Horne, Head of Marketing for Hull and East Yorkshire Hospitals NHS Trust, says

"It perfectly embodies the hopeful, positive attitude of the Unit and of the charity partnership. Clearsilver has provided us with a visible identity which will enable us to establish St. Stephen's for Teens."