St. Stephen's Shopping Centre PR Strategy

St. Stephen's Shopping Centre retains Clearsilver to handle the general PR of the centre which included recommendations for key messages, concepts and events for St. Stephen's

St. Stephen's is:

St. Stephen's Shopping Centre is Hull's newest shopping and leisure destination.

Brief

Clearsilver considers all aspects of PR to increase awareness in key geographical areas, increase footfall into the centre, encourage customer loyalty and reinforce the key messages of St Stephen's.

Anything else?

Clearsilver provides an innovative and exciting PR campaign that encompasses a wide range of promotional events and activities including:

  • A Summer Style Tour
  • 1st Birthday celebration with TV stylist Nicky Hambleton-Jones
  • Fashion and beauty events and competitions
  • Key holiday events and activities such as Easter Egg Hunts and Valentines Speed Dating
  • Charity collaborations & partnerships

Results

  • St Stephen's has become known as the premier shopping destination in Hull and attracts shoppers from all over Yorkshire and even Europe.
  • Achieved a 17% increase in footfall compared to last year.
  • Clearsilver has developed fantastic relationships with all the regional press regarding St Stephen's and gains weekly coverage for all activities and events, gaining a total PR Value of over £152,000 so far.
  • Regular TV coverage both locally and nationally.
  • Placed St Stephen's in front of an estimated readership of 193,170,90 since handling their PR
  • Media & Public Relations