ASDA.COM APPOINTS CLEARSILVER AS KEY E-COMMERCE PARTNER FOR HOME SHOPPING SITE 1/04/2008

Online Home Shopping, ASDA.com have appointed creative brand communications consultancy, Clearsilver, as a key e-commerce partner to develop pop up campaigns and micro sites for their interactive website.

The Leeds and Hull based consultancy had previously developed high quality visual effects and impacts on the site. Clearsilver’s e-skills have seen them produce eye-catching promotional campaigns for brands such as Nestle’s Easter Range and the current KitKat Sensers launch and others such as Unilever’s Birdseye Chicken Grills.

As well as providing ASDA.com with great aesthetic effects, Clearsilver has created and managed all the promotional mechanics behind each, including Pedigree’s Adoption Drive pet food competition, which allowed customers to get involved with their favourite store and brands, whilst potentially winning great prizes such as much sort after family tickets to Crufts 2008.

Clearsilver, who have been trading for just over a year are proud to boast such a great success with ASDA.com and MD Loiuse Leach thinks there is a simple reason for the success:

“Our business has always been about working closely with clients and identifying coherent online and offline strategies for profitable growth.� Louise commented, �Our teamwork approach has paid dividends over the last year. It’s good to see the new business drives we’ve adopted achieve the desired results. Whether it’s E-commerce, PR, Marketing, Digital or Brand Design, the underlying fact is that we work hard to generate positive results for each of our clients – and they definitely won’t be disappointed.�

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