SmartFixIT Appoint Clearsilver 1/10/2008

Following a competitive pitch, Leeds based creative brand communications agency Clearsilver have been appointed by IT specialist SmartFixIT to launch the company with a six figure spend in the final quarter of 2008.

SmartFixIT and Clearsilver began their relationship on October 1st this year. A Yorkshire based company, SmartFixIT offers a unique national solution to computer problems using a network of independent computer engineers/technicians and small IT businesses benefiting from a national brand and large company organisations and systems. The company’s specialists are locally based experts delivering a highly personal, reliable service direct to the home or office providing a one stop shop for home owners, businesses and organisations with IT problems.

Addressing the all too familiar frustration the public and commerce alike have on a daily basis with their IT technology, Clearsilver have focused on a strong creative concept for SmartFixIT developing a highly emotive campaign for the company, entitled ‘Help is at Hand’ featuring images of distressed individuals in stressful circumstances – The Sulk, The Strop, The Prayer and The Scream.

With Clearsilver’s support, the SmartFixIT team have already recruited local engineers/technicians in the Yorkshire/Lancashire regions and have now moved into the North East. National roll out is planned to be completed by end 2009.

Ben Nami, SmartFixIT Executive Director commented on the positive relationship between Clearsilver and SmartFixIT “We were extremely impressed with Clearsilver since the first meeting we had with them. Our investment into SmartFixIT and the appointment of Clearsilver to manage the launch signifies their belief in the unique business proposition and the team at Clearsilver will help make that a success. We look forward to building an even stronger, long term relationship.”

Clearsilver, has a wealth of experience with B2C and B2B clients and boast a portfolio ranging from ASDA.com, Grampian Country Food Group, Neville Johnson Fine Furniture and Elland based direct mail fulfilment and print solutions company the Lick Group.

Clearsilver MD Ian Leach is delighted to be working with the new IT company. “SmartFixIT is an extremely exciting prospect for the team at Clearsilver, creative brand building for clients is a core skill. Recently we’ve been winning more and more business based on our creative talents both online and offline – a cohesive approach we know will see SmartFixIT flourish.”

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