Website revamp is kool for Katz 5/04/2008

Leading global operator in coaster design and manufacture, the Katz Group has announced the launch of its new look website. Offering users more information and increased functionality in an easy to use layout, the new website will be of particular interest to marketers looking to use coasters as friendly and versatile brand communications tools in their marketing campaign.

The Katz Group, which acquired Huddersfield-based Quarmby in 2001, has invested heavily in the re-vamped website to offer prospects and clients alike an easier online experience. Boasting a wide variety of new features including the latest news, case study success and the chance to learn more about the companies we work with as well as sign up for a newsletter. What’s more, the client area offers our customers instant access to their designs wherever they are in the world.

‘While we have a long history – dating from 1716, we wanted to make sure our website was brought right up to date to better reflect the sort of company we are now – innovative, creative and customer focused,�? comments Garry Hobson, Managing Director, the Katz Group. “We pride ourselves on offering state of the art creative design from our production studio so a great looking website was important to us. We also wanted a functional website which enables us to share information better. For example the results of our comprehensive consumer research which reveals that 74 per cent of consumers respond positively to coasters as a non-intrusive medium.�?

High added value coasters which incorporate innovative promotion techniques offer marketers the opportunity to capitalise on a previously under-valued ambient medium. Coasters offer brand owners the flexibility to communicate directly with consumers in a number of environments from huge stadiums to the local family pub at low unit cost. They also offer an opportunity to drive consumers to website, enter a competition or find out about new products. All coasters produced by the Katz group follow our strict quality control procedure and are all fully recyclable and biodegradeable.

The new website will be available in English, French and German and can be found at

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