Title:

Media Campaign Development

Client:

SmartfixIT

Date:

October - December 2008

Elements:

Design For Print | Copy Writing | Strategic Marketing | Annual Marketing Plans | Media Buying

Launch website

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SmartfixIT |

Clearsilver developed a high impact, innovative, creative concept for SmartfixIT in the form of a memorable campaign featuring individuals in various states of distress caused by familiar IT problems.

In order to ensure the campaign was picked up by as many of the company’s target audience as possible and the brand was effectively portrayed, we developed an intensive media schedule across all regional titles including dailies, weeklies and monthly glossies.

Ads and laptop giveaway promotions were placed strategically in publications from October – January 2009 to maximise coverage of the company in the final quarter.

Clearsilver created an on-the-road campaign featuring a branded ad van and mini fleet showing ‘The Strop’ to travel around targeted locations throughout the UK.