Title:

Neville Johnson Fine Furniture

Client:

Neville Johnson Fine Furniture

Date:

Jan 2007 – September 2007

Elements:

Routes To Market | Consumer Research | Strategic Thinking

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Neville Johnson Fine Furniture |

Clearsilver developed a comprehensive strategy identifying new routes to market for the UK’s leading designer and manufacturer of bespoke handcrafted furniture, Neville Johnson, in order to significantly increase and strengthen the brand’s franchise with ABC1 consumers.

The first year-long consumer campaign achieved significant results for the company.