Title:

The Katz Group

Client:

The Katz Group

Date:

April 2008

Elements:

Research | PR |

Image: 1 |

The Katz Group |

The Katz Group is the world’s leading supplier and producer of coasters. We undertook a strategic review to identify the Group’s core strengths and to help direct where & how the company should reposition itself in the market, and most importantly, the key messages they should be conveying.

Following comprehensive consumer research we continue to work with the Katz Group moving the perception of the company away from that of purely a manufacturing resource, beginning the transition towards the Group being recognised as a creative organisation with an ambient media proposition.

Presenting the Katz Group as a company with the ability to both promote and build brands via the medium of coasters has brought significant new business wins. Highlighting the CSR policies the Group has adopted, and the commitment to reducing their carbon footprint, have further strengthened the company’s equity.