Title:

The Prospect Shopping Centre

Client:

The Prospect Shopping Centre

Date:

Ongoing (annually)

Elements:

Strategic Marketing | Annual Marketing Plans | Media Buying

Launch website

Image: 1 |

The Prospect Shopping Centre |

Clearsilver developed strategic marketing plans for this major Shopping Centre in Hull. The plans detailed every aspect of the Centre’s brand communication programme throughout the year from activity, objectives and mechanics, including specific campaign schedules for events such as the ‘Full Throttle Fundraiser’, Hull’s ‘Global Food Festival’, and Easter, Summer and Christmas campaigns.

We continue to plan and manage all the Prospect Centre’s outdoor campaigns (adshels, bus sides, backs and interiors) as well as regional radio, advertising most recently with KCFM and the Prospect Shopping Centre’s weather sponsorship, with the Centre enjoying high levels of footfall as a result of the high impact campaigns.