Christmas comes early at Clearsilver

This week, Harewood House, opened its doors to celebrate the Christmas season for the first time since 2012. And, to help spread the word, Clearsilver were appointed to ensure everyone in the region knew that there was a very different stately home offering to add to the festive mix this year.

In true Clearsilver style, we excitedly interrogated the brief for ‘A Victorian Christmas at Harewood’ and started working on a plan to engage and inspire media, bloggers and key influencers using both PR and social media. Getting enthusiastic about the project wasn’t difficult considering the content included the set designer from ITV drama, ‘Victoria’, Father Christmas like you’ve never seen him before, music, crafts, Twilight Tours and a whole host more!

Harewood House volunteer Tim transporting the team from BBC Look North.

With time of the essence, we drafted our plans for an exclusive media event, a festive photo-call, social content, and penned our invite-list for suitable bloggers and online influencers to review the event. With lots to talk about, a full press release and event listings were written, and we hit the phones to make sure we could deliver. And deliver we did!

Four days into the House being open to the public and we’ve secured over 10 minutes of BBC and ITV broadcast coverage, two front cover magazine features, editorial spreads, numerous online mentions, local and regional radio interviews, and an abundance of ‘what’s on’ listing mentions. So, it’s not surprising that there’s been a surge in web traffic and a spike in social interaction and engagement. To top it all – and let’s be honest, it’s why were appointed – the coverage has converted into bookings.

Take a look at a snapshot of just some of the fun we’ve had over the last week…

Find out more about what’s happening at Harewood House this Christmas here.

BBC Look North live from Harewood House.

Amy Garcia from BBC Look North interviewing Jane Marriott, Director of Harewood House.

BBC Look North interviewing Michael Howells, Set Designer for ‘A Victorian Christmas at Harewood’ and ITV Drama ‘Victoria’.

Made in Leeds TV interviewing Jane Marriott, Director of Harewood House.

Oly from BBC Radio Leeds interviewing Becky who is in charge of collections at Harewood House.

Lord Harewood on the front cover of Yorkshire Post magazine.

Harewood House on the front cover of Harrogate Living Magazine.

Feature in Monday 28th Nov.’s Yorkshire Evening Post.

Clearsilver’s Head of PR, Victoria, enjoying a well deserved coffee in front of Harewood House.

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Victoria Sowerby

Head of PR

Victoria has over 10 years’ PR experience, delivering B2B and B2C campaigns for clients in the public, private and not-for-profit sectors. Notable highlights from her career include running the biggest-ever Breast Cancer Awareness Month campaign for national charity Breast Cancer Haven, achieving over £1million-worth of media coverage in 12 months for Welcome to Yorkshire, and securing a double-page spread in The Times for a Team GB athlete ahead of the 2012 Winter Paralympics in Sochi.

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