As you may have read in our previous blog post ‘Clearsilver sponsor student internships for social media award winners’, we’re heavily involved with Leeds-based young enterprise charity, LEAP.
LEAP is a registered not for profit organisation which works closely with schools and colleges based in Yorkshire, mentoring students to give them the knowledge and ability to be able to set up, and successfully manage, their own companies. Clearsilver Director, Louise Leach, is a member of the LEAP board, with Clearsilver this year sponsoring two new awards at the annual ceremony: the most improved use of social media, and the best overall use of social media.
We presented these two awards in May, with High Flyers from the Grammar School at Leeds winning our best use of social media award, and Record Innovations from St Aiden’s Church of England High School winning our most improved. The prize was real-life work experience at Clearsilver, these award placements took place last week.
High Flyers – Grammar School at Leeds
Immy Share and Libby Munro represented the High Flyer’s team at Clearsilver, and began with a technical social media task, analysing three of their favourite brands, with a workshop held by Clearsilver’s social team explaining exactly why these particular brands were so effective (or not) with their messaging. Activity then focused on social campaigns, with the girls finding and analysing their favourites. Immy and Libby wrote social posts for Clearsilver and their own schools, learnt how to schedule social messages, wrote a blog post, and were even interviewed by Leeds Living for an upcoming article about their placements – so a busy few days for the girls!
They gave us some fantastic feedback:
“Alongside the task-specific techniques we have developed, we have also benefited from the experience of working in an office as part of a team and have improved our time-management and communication skills. Completing the internship has definitely helped to prepare us for the future whilst simultaneously being something we have thoroughly enjoyed.”
After their placement, Immy and Libby proactively booked a meeting with their school’s Director of External Relations to give advice on the Grammar School at Leeds’ own social accounts. We can’t wait to hear how it goes…
(L-R) Libby Munro, Louise Leach – Clearsilver Director, Immy Share, Eve Eastwood – Clearsilver PR & Social Media Account Manager
Record Innovations – St Aiden’s Church of England High School
During Wednesday and Thursday, Andrew Taylor came to Clearsilver representing Record Innovations. Again, we began by conducting the brand social analysis task and workshop, that ended up in a very passionate analysis of Newcastle United’s social accounts! Andy told us about his career goal of accountancy, so we broadened out his work placement to accommodate this, as he’s completing his first accountancy internship this week.
Coincidentally, the day before Andy’s placement, we’d been contacted by an accountancy firm, so he was able to conduct research for a real-life brief. By looking into the event-based activity of different accountancy firms, Andy was able to provide vital insight into the competitor field. He also conducted an analysis of the accountancy firm where he’s working this week, and compared this to a similar company to enable the identification of social strengths and weaknesses.
By tailoring Andy’s programme of work, we successfully introduced him to using social media for business in the context of his future career – providing him with useful knowledge that he’ll be able to apply in future.
Andy told us:
“I have very much enjoyed my time at Clearsilver. I worked on a real life brief, doing research on an accounting company because I want to be an accountant in the future. I also researched different brands’ social media accounts and discovered that the mighty Newcastle United were fantastic!”
We’ve loved hosting the student award placements; and have been so impressed with the quality of work achieved by each student. We wish Immy, Libby and Andy the best of luck in their future educational and career paths and look forward to seeing them again in the future.(L-R) Libby Munro, Donna Booth – LEAP Founder, Eve Eastwood – Clearsilver PR & Social Media Account Manager, Louise Leach – Clearsilver Director, Julie Brownrigg – LEAP Founder, Immy Share