Last week, I had the pleasure of art directing a food photography shoot for one of our newest clients, Freshpak Chilled Foods. Freshpak are Britain’s leading maker of fresh sandwich fillings for grocery multiples, high-street retailers and food service outlets.
We’ve been working closely with Freshpak for the last month, creating a new brand identity and website which clearly showcases the business and their credentials to prospective clients, something they hadn’t done previously.
Having researched the market, we wanted to make sure that we produced a design that was vibrant and fresh, with a clean and minimalist layout.
The photography was instrumental to the new website – giving a breath of fresh air to the existing imagery. We photographed Freshpak’s extensive range of products, to ensure that the on-site photography would make visitors want to try Freshpak foods for themselves, by designing it look as appetising as possible.
Having done numerous shoots like this before with our go-to photographer – we were confident that we would deliver some great shots for our client.
And we did!
Food for thought
Here are my top tips on how to deliver some mouth-watering food photography.
1. Do your research on food styling.
Before the shoot, produce a mood board that outlines the type of photography style, lighting, props, layout and presentation of the ingredients.
2. Use the freshest ingredients.
If shooting fruit or vegetables, you’ve got to be ruthless. If the skin looks wrinkled, scarred or damaged, take it out and get a new one – or angle it in such a way so as not to see the bad side. This seems obvious, but sometimes it’s easy to miss. You’re often photographing products really close up, so even the tiniest flaws will show on camera.
3. Lighting is key
Lighting is key to texture, and making the food look appetising. This will also allow any steam to show up in the image. If you want to capture steam or smoke then backlighting will make it more prominent. Lighting gives food definition and makes the ingredients look crisp and fresh.
4. Take out stuff you don’t need
Take out any distracting items and pare down to just one plate of food. Get creative with props and cropping – and when in doubt follow the “less is more” rule of thumb.
5. Use raw ingredients as props
Simple plates, cutlery and raw ingredients make great extra props. We had a cupboard full of different plates, chopping boards and bowls, but only one of each! Stick to non-patterned plates and bowls so the food is the key feature.
6. Keep it clean
The plates and props holding the food must be 100% pristine, and flaw free. Close-up shots will show any imperfections.
7. Vary your angle
Try different angles when shooting your food items. Directly overhead, tilted, shooting into the edge of the plate or table, and so on, will all create totally different looks. When taking multiple shots, get creative and aim for variety.
8. Finishing touches
To make vegetables glisten, brush them with a bit of olive oil, or mist a salad with water. It will make them look fresher.
You can see the full results of our shoot here.
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