New Year: A Time of Reflection

New Year: A Time of Reflection

A new year always brings with it a period of reflection. What did we achieve? What would we change? And how can we build on our successes and learn from the things that didn’t go quite as planned? On a personal level, we’re always reflecting: be better, get fitter, spend more time with loved ones. So, as we sit down to plan new-year strategies for our clients, we do the same; we reflect on the campaigns that worked well and we look at new, creative approaches, to ensure we’re up-to-date with the ever-changing digital environment.

We’re very fortunate at Clearsilver to be looking back on some fantastic clients, innovative campaigns and even an award-win (or two!) We’ve moved Clearsilver HQ into a great creative space – the former Tetley Brewery – and we’re excited by the conversations that have already taken place – with clients old and new – in just the first three weeks of 2017. Our departments – from PR, social media, design and digital – are working on several new initiatives for our clients, so watch this space as we release the embargo on some (ridiculously exciting!) projects…

It’s so easy in the fast-paced agency environment that we work to want to throw yourself straight into a job and crack on with achieving ‘quick-wins’. But in truth, the best campaigns come from a well thought-through strategy, clear direction, and a cohesive plan. Of course, naturally plans change, curveballs occur and we’re well-equipped to react. If 2016 has taught us anything, it’s to expect the unexpected.

Happy New Year from everyone at Clearsilver. May 2017 be your best yet!

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Victoria Sowerby

Head of PR

Victoria has over 10 years’ PR experience, delivering B2B and B2C campaigns for clients in the public, private and not-for-profit sectors. Notable highlights from her career include running the biggest-ever Breast Cancer Awareness Month campaign for national charity Breast Cancer Haven, achieving over £1million-worth of media coverage in 12 months for Welcome to Yorkshire, and securing a double-page spread in The Times for a Team GB athlete ahead of the 2012 Winter Paralympics in Sochi.

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