Our very favourite Christmas campaigns

Each year, brands big and small compete to create the most compelling Christmas marketing campaign – using the nation’s love of the festive season to generate buy-in of a product or service.

Although a Christmas TV ad will create a spike in consumer interest, a well-rounded, strategic marketing campaign will maintain that interest. We’ve put this post together to highlight some of the most compelling Christmas campaigns that we’ve seen over recent years…

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Hashtag your way to the top

Since launching in 2010, Instagram has fast become one of the most popular social media platforms. With over 400 million monthly users, it’s clear to see why so many global companies have opted to use it as a primary way to communicate with their target audience. According to a recent survey, 85% of the Top 100 Brands use Instagram, with 57% of top brand marketers averaging at least one Instagram post per week.

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Top PR and marketing campaigns of 2015 so far

PR is all about how you and your brand relate to the public. The influence that PR and marketing has on how a company is perceived is often summed up by that well known Bill Gates quote – “If I was down to my last dollar, I would spend it on public relations.”

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