As we wave goodbye to 2017 and reflect on the experiences and campaigns from the last 12 months, we also look ahead to what the next year will bring. Here are our top five PR predictions for 2018:
A new year always brings with it a period of reflection. What did we achieve? What would we change? And how can we build on our successes and learn from the things that didn’t go quite as planned? On a personal level, we’re always reflecting: be better, get fitter, spend more time with loved ones. So, as we sit down to plan new-year strategies for our clients, we do the same; we reflect on the campaigns that worked well and we look at new, creative approaches, to ensure we’re up-to-date with the ever-changing digital environment.