Dixons Academies Trust

Brief

The team at Dixons Academies Trust first came to Clearsilver in 2016, looking for support in launching a new school - Dixons Trinity Chapeltown - in Leeds.

Following a successful Chapeltown launch, the Trust then briefed Clearsilver on a requirement for new websites for each of the 14 academies throughout Yorkshire and the North West.

Strategy

We supported the Dixons Trinity Chapeltown team with marketing the school to the local area, finding the most effective way to let the target audience in Chapeltown - parents and grandparents of pre-school children - know about the new addition.

As well as a carefully designed direct mail-drop to homes and nurseries in the vicinity, we arranged presentations in the local children’s centres and media interviews for the newly appointed headteacher in regional print, TV, radio and online media.

Results

Since 2016 Clearsilver has successfully developed a brand identity and website for a total of 12 academies across West Yorkshire, as well as the main Dixons Academies Trust. And it’s not just brand identity and websites.

We’ve created an array of digital and print assets: 15 individual websites, curriculum booklets for multiple year groups, email footers, policy documentation, powerpoint templates, impact reports and many more pieces of collateral across the Trust.

Clearsilver has given Dixons Academies Trust a fresh, modern look - with a consistent style and tone of voice across all 14 individual academies.

Services:

Design, Branding & Brand Identity

Digital

Site:

https://www.dixonsat.com/