The FEI asked Clearsilver, as one of its two UK-based agencies, to help it create and launch a charitable foundation. The FEI aimed to use the fund to help national federations identify and nurture potential Olympic superstars, thereby securing the future of equestrian sport worldwide.
Our task was to develop the concept, create the foundation’s brand, then introduce it to the FEI’s 132 member nations.
The concept behind the charity, which we named the FEI Solidarity Foundation, was quite complex. We developed carefully crafted messaging to help member states understand it quickly and easily, so they could promote it effectively in their own countries.
A key part of this process was a video, which used case studies and testimonials to not only explain the mechanics of the fund, but also show the tangible benefits to individuals, national federations and equestrian sport as a whole.
We created a complete suite of launch collateral for the FEI Solidarity Foundation, which was rolled out across the 132 member nations that make up the FEI.
We used video and innovative print design to successfully present a complex concept to a worldwide internal audience, enabling them to take the message clearly and effectively to their own territories.
"Clearsilver's ability to take something complex and turn it into a creative, emotional and succinct portfolio of communication tools, should be applauded."
Richard Johnson, Director of Corporate Comms, Switzerland - FEI
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