Leeds City Council’s adoption service required a new, fresh and innovative brand identity. This involved the creation and development of brand collateral for the overarching body, as well as each of the regional agencies, to complement the whole of Yorkshire and the Humber.
Clearsilver’s strategic approach began with stakeholder and consumer research across each of the regional bodies; evaluating service delivery and the views and aspirations of both current and potential adoptive parents.
We worked closely with the team at Leeds City Council to understand their requirements. They needed an identity that would work across the board and be accessible for the target audience; local families living in Yorkshire.
Clearsilver created and developed ‘One Adoption’, which unites the delivery of adoption services and support throughout Yorkshire and the Humber and allows them to be viewed as ‘one’.
By using different colours to represent each part of Yorkshire; pink for West Yorkshire and blue for North Yorkshire and the Humber, we gave each regional team ‘ownership’ of the One Adoption brand identity.
This way, each region can be differentiated, whilst the overarching provider – One Adoption – remains consistent.
Following completion of the brand identity we then produced 80 individual design-for-print assets providing information to inform and support parents and families at every stage of their adoption journey; including folders, booklets and posters to pens and lanyards.
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