My Expert Midwife

Brief

My Expert Midwife came to Clearsilver in 2014 with a product range which aimed to transform pre and post-natal care for new and expectant mums. With no resource to implement the concept, the co-founders required full-service support for everything from a brand identity, PR strategy, copywriting for both the website and product packaging to social media, design and fulfilment.

Strategy

Fast forward three years and My Expert Midwife was born, with an end-to-end marketing proposition developed and delivered by Clearsilver. Demonstrating full-service at its finest the team’s communications support included consumer research and planning, design, SEO and digital, branding, PR, social media and event delivery.

Results

From the launch of My Expert Midwife in 2017, Clearsilver has helped to deliver a multi-award-winning brand including ‘e-commerce company of the year’ 2018.

As well as winning awards, we’ve grown a social media community in excess of 50,000 followers, delivered over £2m worth of PR coverage in national and specialist media in just 12 months, returned exceptional ROAS across digital advertising, as well as managing and executing the delivery of two major baby exhibitions in the UK and Ireland.

Services:

PR & Events

Design, Branding & Brand Identity

Digital

Social Media

Site:

https://myexpertmidwife.com/