Brief
Odyssey Trust required a more modern website, to provide visitors – potentially new schools considering joining the Trust – with a clear, simple journey, in an easily accessible format.
Strategy
The Trust wanted to ensure that the website was aimed at their core target audience: Head Teachers, Governors and Trustees, as well as parents of schools seeking to join the Trust. With the audience not necessarily being educators, it needed to be appealing to all.
Results
Retaining the Trust’s current brand identity, using black, white and grey, the new site is clean and striking, with some subtle scroll animation to incorporate the red from the Academies branding. We have successfully achieved the Trust’s objectives by creating simple signposting, dynamic movement with banners and sliders as well as accessibility for all users.
