Brief
The founders of Suuthe, the UK’s first Smart Baby Mat, designed by Rolls Royce engineers, required a PR agency who could propel their new e-commerce product into the ether and earn trust within the market space.
Strategy
The aim of the PR launch campaign was to secure positive coverage in specialist mother and baby media, as well as secure product reviews with relevant celebrities and social media influencers.
Results
As a result of Clearsilver’s launch PR activity – which included Metro, The Guardian, The Daily Telegraph, Mother & Baby and My Baba - Suuthe were approached by multiple retailers to stock their unique product.
Services:
