Yorkshire Sport Foundation

Yorkshire Sport Foundation believe in the power of sport and physical activity to change people’s lives.

Yorkshire Sport Foundation believe in the power of sport and physical activity to change people’s lives.

Brief

West Yorkshire Sport and South Yorkshire Sport required a new brand identity and website for the newly formed Yorkshire Sport Foundation. The identity needed to embody the organisation's vision and values and engage with their target audience.

Strategy

The West Yorkshire Sport and South Yorkshire Sport logos are captured in the all new Yorkshire Sport Foundation branding. The formation of the triangles in the logo recognises each of the three sports bodies.

This formation is not only symbolic of the unification but its combination subtly forms the letter ‘Y’ for Yorkshire, the unifying element for both the old and new brands.

Results

Clearsilver’s creative team designed a new suite of logos and produced a comprehensive set of brand guidelines to ensure consistency and clarity across all materials.

The guidelines outline how and where certain logos should appear, use of photography, colours, fonts and how the brand icon can be used in isolation or as a watermark.

We also produced a set of branded stationery, event invitations and programme for the brand launch event as well as a completely new, fully responsive website.

Services:

Design, Branding & Brand Identity

Digital

Site:

https://www.yorkshiresport.org/

The West Yorkshire Sport and South Yorkshire Sport logos are captured in the all new Yorkshire Sport Foundation branding Clearsilver also provided a completely new, fully responsive website.

Next Case Study: Change4Life

Contact Us

We are based in the iconic Tetley building (once-famous as the headquarters of the Tetley Brewery) in Leeds, West Yorkshire. Why not give us a call or pop into The Tetley for a cuppa and a chat? (Our treat!)

Email us:

hello@clearsilver.co.uk

Call us:

+44 (0) 113 238 3066

Visit us:

Compass House

76 East Street

Leeds

LS9 8EE

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