Brief
Following the involvement of our sister company, Telescope's, role in developing Yorkshire Z’Own’s brand identity, website design, and build, Clearsilver was thrilled to support the team further by managing PR and media engagement for their highly anticipated launch event.
Strategy
Yorkshire Z'Own are a bespoke events agency with a mission to "Redefine Expectations" in the industry, held its launch at the stunning and rarely explored Harewood House estate near Leeds. The event showcased the agency's vision of celebrating Yorkshire’s finest venues and talents. This included foraging in the woods to make nettle crisps, an emotive dance performance, a fire and dine experience, drag acts, and an interview with Olympic gold medalist Katie Marchant.
Clearsilver was responsible for engaging with key media outlets, inviting them to the exclusive event, and driving engagement across social media channels. Our PR efforts resulted in significant coverage, securing features in both national trade publications and regional media.
Results
The coverage we secured bolstered the agency’s message, helping to amplify their mission of redefining what the Yorkshire region offers to the events industry.
The launch event exemplified Yorkshire Z'Own’s commitment to delivering authentic and immersive experiences. Guests were given access to the secluded parts of the Harewood House estate, showcasing the type of exclusive venues and experiences the agency is known for.
Clearsilver and Telescope are excited to continue supporting Yorkshire Z'Own with future design, print, and digital projects, ensuring the brand continues to thrive and connect with its audience.
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