New Identity & Iconography

Our new identity and iconography have been applied across all media, including the new website we designed and built. Buildings and signage at Freshpak's manufacturing plant and Head Office in Barnsley are due to follow soon. We've also used elements from the logo design to help differentiate and highlight key ingredients and products.

We created a clean, eye-catching brand identity for Freshpak based on shades of green and grey. Combined with a modern sans serif typography, our new brand identity positions Freshpak as innovative and forward thinking, reflecting the high-tech, fast-moving grocery and food service industries it supplies. We also created four simple icons to denote Freshpak’s main product groups: Eggs, Tuna, Chicken and Cheese.

Freshpak is Britain’s leading supplier of sandwich fillings to supermarkets and the food service industry: it’s also the UK’s biggest producer of hard-boiled eggs! We were asked to develop a fresh, clean brand identity for the brand and the company.

The requirement was for a fresh (unsurprising), clean identity that clearly informs audiences that this is a successful, modern food company operating in key fresh food sectors.