The campaign ran on and off line – on the buses, across the region’s 48 sheets and in all the local papers, supported with digital banners and a strong social media drive. Not forgetting the campaign hashtag #TWinkle. Our campaign ensured that Trinity Walk was top of the list in Wakefield this Christmas!
We harnessed Trinity Walk’s identity and used the ‘TW’ in the Christmas headlines. And we recommended a Christmas hashtag. Developing an illustrative style gave us the flexibility to feature everything from free parking offers to Santa’s grotto. Plenty of colour and minimal copy delivered a regional media campaign with a great deal of flexibility.
The team at Trinity Walk wanted a Christmas campaign that would remind regular visitors, local people and attract new shoppers during the shopping centre’s peak seasonal sales period. Key information had to include the centre’s Wakefield location as well as the client team’s range of carefully planned Christmas events and offers.
