Brief
Bradford Forster Academy were looking for a new website, prospectus, and overall public profile to ensure that they had the best ‘shop window’ to celebrate and showcase theirstrengths. With a new vision for the next stage in the academy’s development, BFA were keen to make sure the school was marketed as the faculty of choice to the surrounding district and beyond.
Strategy
With an open day fast approaching – and an opportunity to target prospective parents - the initial priority was to create a striking print prospectus. Stunning photography was commissioned to ensure all future print and digital work had a premium look and feel. Video and drone footage was also taken to capture the finer details, taking the client to the next level in their marketing objectives. As well as an easy to navigate website for parents, staff and students, impressive digital wallpaper was commissioned to bring the school’s reception and subject areas to life.
Results
The new website, marketing collateral and wall graphics have transformed both the external and internal profile of the academy, providing the school with the impressive new ‘shop window’ they desired.
