Change4Life

Brief

As part of our ongoing work for Change4Life, Clearsilver was briefed to design and print a range of fun activities and games for use in primary schools, as interactive ways of educating children about the benefits of healthy eating, regular exercise and drinking non-sugary drinks.

Strategy

Using the instantly recognisable plasticine characters, Clearsilver executed complex design and print techniques to provide hard-wearing activity kits to school children around the region.

‘Fun day’ kits to support broad Change4Life national initiatives were created including Sugar Swaps, Me Size Meals, Play Your Calories Right, and Up and About.

Results

Roll-out across schools in the region has been incredibly successful in educating young children and their parents about the benefits of healthy eating and regular exercise, and encouraging changes to eating and exercise habits to achieve healthier outcomes.

Site:

https://www.nhs.uk/change4life/